Great Writing

Spam has ruined email for the most part for companies. This isn’t a new revelation, a quick google search will show that the clutter that email campaigns cause is as bad, if not worse, then the clutter we see in traditional media. Here’s the exception, the shining gem that makes me hopeful that some marketing and some companies “get it”.

I look forward to an email every morning. It’s not a list serve email, or one from a friend in a far away place. It’s the opt in emails that steep and cheap send out. They know the people who buy stuff from them, and they don’t’ get to ’salesy’ This was the email that was in my box this morning:

Every morning some random thought or story is conveyed to me, as I wolf down a double helping of instant oatmeal and coffee. I actually look forward to the random nature of the story, and the great deals that steep and cheap offer. I’ve bought a number of things from them, and will continue to do so. I strongly suggest that you subscribe to the emails.